Good To Go

“Consumers are becoming increasingly attuned to the nutritional value of the food they consume. An emphasis on premium quality, traceable, trustworthy sourcing and simple, clean label ingredients is replacing a single-minded focus on low calories.” – Malcom McAlpine, Business Manager of Branded Snacks, Foodservice and Vending at Mondelez International In response to this trend, Vistar created the Good To Go program, a category of products that meet one or more of the following attributes: Organic, Gluten-free, Non-GMO, Allergy-free, or Zero trans fat. I've been working alongside Vistar and the Good To Go team to create a variety of marketing material promoting this initiative, with the goal of raising awareness to Vistar's customers that they can source all their Better-For-You products from a single distributor.