“Consumers are becoming increasingly attuned to the nutritional value of the food they consume. An emphasis on premium quality, traceable, trustworthy sourcing and simple, clean label ingredients is replacing a single-minded focus on low calories.” – Malcom McAlpine, Business Manager of Branded Snacks, Foodservice and Vending at Mondelez International
In response to this trend, Vistar created the Good To Go program, a category of products that meet one or more of the following attributes: Organic, Gluten-free, Non-GMO, Allergy-free, or Zero trans fat. I've been working alongside Vistar and the Good To Go team to create a variety of marketing material promoting this initiative, with the goal of raising awareness to Vistar's customers that they can source all their
Better-For-You products from a single distributor.