Circle of Excellence is an annual all-inclusive luxury retreat held by Vistar Corporate to reward their top performers of the fiscal year. 2021’s event sent the circle to Wyoming’s Brush Creek Ranch to experience 30,000 secluded acres of the true American West. Each years' retreat is planned in secrecy and only revealed to winners upon receiving their invite in the mail so crafting an invitation that reflects the quality of the experience and achievements of the winners is top priority.
The 2021 invitation utilized a custom video mailer that included a letter from Vistar’s Senior Vice President and played a teaser trailer of the experience upon opening. I drew inspiration from vintage western wear brands like H Bar C and Rockmount Ranch Wear when crafting the design for the panels of the mailer with the goal of complimenting the Brush Creek brand while including the pre-existing elements from Circle of Excellence.